“Connecting U.S. sports with Chinese market through storytelling, coverage, and brand work.”
I’m an NBA on-site reporter for Migu, one of the largest sports streaming platforms in China. I primarily cover Los Angeles Lakers and Clippers home games, producing on-site storytelling that connects the NBA with Chinese audiences.
In addition to my on-site reporting, I also ask questions during NBA post-game press conferences, focusing on topics that matter most to Chinese fans.
At the same time, I’m developing my personal brand as an NBA-focused content creator, sharing game-day experiences and behind-the-scenes moments on Chinese TikTok (Douyin). Through this work, I aim to show fans moments they don’t usually see in the TV broadcast coverage, allowing them to experience the atmosphere of live NBA games more closely.
100K
Total Likes Across Platforms
30+
NBA Games Covered
2.2K
Followers
Ryan Zhu
NBA On-Site Reporter & Sports Content Creator
