Ryan Zhu

NBA On-Site Reporter & Sports Content Creator

“Connecting U.S. sports culture with the Chinese market through storytelling, coverage, and brand work.”

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“Connecting U.S. sports with Chinese market via storytelling, coverage, and brand work.”

I’m an NBA on-site reporter for Migu, one of the largest sports streaming platforms in China. I primarily cover Los Angeles Lakers and Clippers home games, producing on-site storytelling that connects the NBA with Chinese audiences.

*On-site interview with one of the leading Chinese influencers*

One-on-One NBA Player Interview

Through my work as an on-site NBA reporter, I have had the opportunity to conduct one-on-one interviews with NBA players during major events, including All-Star Weekend. These experiences allow me to ask questions that connect with Chinese fans and bring their perspectives closer to the players and stories they care about.

Press Conference Coverage

In addition to my on-site reporting, I also ask questions during the post-game press conferences, focusing on topics that matter to Chinese fans.

Content Creation

At the same time, I’m developing my personal brand as an NBA-focused content creator, sharing game-day experiences and behind-the-scenes moments on Chinese TikTok. I aim to show fans moments they don’t usually see in the TV broadcast coverage, allowing them to experience the atmosphere of live NBA games more closely.